Pete Nourse

PART OF YOUR TEAM

As your fractional CMO I'll integrate into your executive team, but on a part-time basis. I will be responsible for managing the marketing department's goals, deliverables, and the marketing team. I will also work closely with the heads of all departments, as marketing touches all areas of the business.

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STRATEGIC IMPACT

I'm a sales-focused CMO that works hand-in-hand with the sales organization to meet and exceed corporate objectives. To that end, messaging and positioning are core to the marketing and sales process. Strategic positioning and re-messaging of technology solutions are two of my specialties and generally are the first area of focus.

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BUILDING YOUR CHANNEL

Additionally, I have worked with the MSP channel community for years and accelerated sales with multiple new products by successfully maximizing the channel.

 

THE EXTENDED TEAM

You may have a fantastic in-house team of marketers, or you may need outside expertise. I have years of experience with many marketing firms that specialize in areas such as SEO/PPC, PR/AR, design, web development, video & animation, content writing, social media, and more.

 

KEY AREAS OF FOCUS

• OKR focused strategy

• Market plan development and budgeting

• Positioning and messaging

• Messaging implementation

  • Web​

  • Collateral and animations

  • Sales tools & presentations

• Content marketing & thought leadership

• Lead generation​

  • Digital marketing, SEO, and PPC

  • Events & Webinars 

  • Outbound campaigns

• PR & AR

• ABM

• Marketing Teambuild-out and management

• MSP channel development

• Customer marketing (NPS)

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I look forward to talking with you and exploring the possibilities!