FRACTIONAL CMO
SERVICES
for B2B TECHNOLOGY COMPANIES
GTM CMO Services provides the expertise and experience of
a full-time CMO, at a fraction of the cost
CREATE A POWERFUL BRAND
ACCELERATE GROWTH
MAXIMIZE YOUR BUDGET
GAME CHANGING IMPACT
1
The Strategy & Expertise You Need
A CMO is a key to accelerated growth, providing;
-
Board level strategy
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Corporate & product positioning
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Executive marketing leadership
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Unique & compelling messaging
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A marketing plan & budget
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A go-to-market strategy
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Integrated sales and marketing focus
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Reporting and analysis based on OKRs
Neither junior marketing staff nor marketing agencies have the expertise or skillsets to handle these functions.
A CMO's skillset is critical to your growth.
2
The Most Cost Effective
Option
You can gain the leadership, insight, and skills at a fraction of the cost of a traditional CMO.
Larger companies may need a full-time CMO but many growing companies prefer utilizing a part-time CMO as they scale their business.
You will gain an executive-level member of your team who brings strategic impact, without the full-time salary, bonus, and benefit costs of a traditional CMO.
3
Lightening Your Load
A fractional CMO manages all aspects of your marketing department. From managing the campaigns, reporting, and analysis, to managing the vendors and the internal team.
They will function as a member of the executive staff.
The efficiencies of best practice processes, reporting, and delegation, allow a marketing department run by a fractional CMO to thrive.
We have 20+ Years of Experience
Positioning & Repositioning Technologies
To Accelerate Sales
CORPORATE & PRODUCT
POSITIONING
MARKETING TEAM BUILD OUT
LEADERSHIP
GO-TO-MARKET
STRATEGY & EXECUTION
B2B MARKETING
STATS YOU SHOULD KNOW
49%
Marketers who use video grow revenue 49% faster than non-video users
94%
of B2B marketers use LinkedIn as part of their content strategy
62%
Content marketing costs 62% less than traditional marketing
13
B2B buyers read thirteen pieces of content on avg. before making a purchase decision